Which Digital Marketing Course Is Right For Me?
Three steps. Two minutes. The right starting point for your experience level, goals, and schedule, with no guesswork required.
What's your current digital marketing experience?
Starting from scratch
You are new to marketing and want solid foundations across all the major channels: SEO, social media, Google Business Profile, email, and measurement.
→ Essentials Course. Over 50 lessons, 20 minutes each, each one practical and self-contained.
Start with Essentials: $499Know the basics, ready for more
You've done a free course or some study and want to go deeper across every channel, ready for a first marketing role or first client.
→ Deluxe or Expert Course. Deluxe's 100 lessons extend into advanced paid advertising, analytics, and conversion optimization. Expert goes further, with over 150 lessons and depth in paid media, analytics and automation.
Experienced, want to specialize
You already work in marketing or freelance and want deep expertise in one specific channel, without the broad foundation content you've already covered.
→ Short courses. Focused deep-dives in Social Media, Google & Bing Ads, SEO, AI Marketing, Website Design, or Email & SMS Marketing. One-off payment from $79.
Explore short coursesWhat do you want to be able to do?
I want to learn how to get a business found on Google, in search results and Google Maps
The Essentials Course covers local SEO, Google Business Profile optimization, and search engine fundamentals. For deeper organic search training, the SEO Short Course ($149) covers local SEO, technical SEO and AI search. If paid search is your priority, the Google & Bing Ads Short Course ($149) gives you 12 dedicated lessons.
Google Ads Short
I want to run social media for an employer or clients
Both main courses cover social media strategy. For advanced training including Meta advertising and a proper content system, the Social Media Short Course ($149) goes significantly deeper.
Social Media Short
I want a first job in marketing, as a career change
The Deluxe or Expert Course is designed for exactly this. Deluxe gives you 100 lessons across all major channels; Expert takes it further with depth in paid media, analytics and automation. Pair either with a short course for depth in the channel employers ask for most. Our career change guide covers the full path.
short course
A client or employer has asked me to run Google Ads
The Google & Bing Ads Short Course ($149) covers campaign structure, Quality Score, bidding strategies, Performance Max vs Search, and how to audit an account for wasted spend.
Short Course
I want to build email and SMS programs that people actually read
The Email & SMS Marketing Short Course ($79) covers list building, deliverability, segmentation, automation, and SMS integration.
Short Course
I want to use AI tools to work faster as a marketer
The AI Marketing Short Course ($99) covers the top AI marketing tools, AI content and image creation, AI for SEO, chatbots and marketing automation.
Short Course
I want to build websites that turn visitors into inquiries
The Website Design Short Course ($99) covers website strategy, design principles, copywriting, SEO foundations and conversion rate optimization.
Short Course
How much time can you commit each week?
The Essentials Course is your starting point. Even one lesson a week builds real momentum. Each lesson is self-contained and immediately actionable.
Either main course works well at this pace. Most learners complete two to three lessons per week.
The Deluxe or Expert Course gives you the fastest progress. Consider combining either with a short course for parallel depth in your most important channel.
Quick Reference: Course Comparison
| Essentials | Deluxe | Expert | Short course | Short + main | |
|---|---|---|---|---|---|
| Price | $499 | $799 | $999 | $79 to $149 | Combined |
| Lessons | Over 50 | 100 | Over 150 | 12 to 32 | Varies |
| Best for | Beginners | Intermediate+ | Specialists | One channel | All-round + depth |
| Time/week | 20 to 40 min | 40 to 60 min | 60+ min | Flexible | 60+ min |
| Guarantee | 30 days | 30 days | 30 days | 30 days | Both apply |
Prices are in US dollars, paid once, with 12 months access from the date of purchase.
The Six Short Courses: Deep Expertise in One Channel
Social Media Marketing Short Course, $149
Advanced social strategy, Meta advertising, content systems, and organic growth tactics for learners ready to go beyond the basics.
View short courseGoogle & Bing Ads Short Course, $149
12 lessons on paid search: campaign structure, Quality Score, bidding strategies, Performance Max, and auditing an account for wasted spend.
View short courseSEO Short Course, $149
Google Business Profile, local SEO, keyword research, content that ranks, technical SEO, GA4, Answer Engine Optimization and link building.
View short courseAI Marketing Short Course, $99
The top AI marketing tools, AI content and image creation, AI for SEO, chatbots, marketing automation and your own AI marketing playbook.
View short courseWebsite Design Short Course, $99
Website strategy, design principles, copywriting, SEO foundations, conversion rate optimization and analytics.
View short courseEmail & SMS Marketing Short Course, $79
List building, deliverability, segmentation, automation flows, and SMS integration, to make email your highest-converting channel.
View short courseStill deciding? Start with your situation
Changing careers
From retail, hospitality, admin or a trade into a marketing role.
Career change to digital marketingChoosing what to study
Community college, a degree, a bootcamp or an online course, compared on price and college credit.
How to study digital marketingUpskilling at work
Marketing has landed in your job and you need one skill at a time.
Digital marketing upskillingComparing your options
Community college, bootcamps, university certificates and the Google certificate, side by side.
Compare your optionsFrequently Asked Questions
Which course should a complete beginner start with?
Start with the Essentials Course. It builds your knowledge progressively from the ground up across all major digital marketing channels: SEO, social media, Google Business Profile, email, and analytics. At over 50 lessons in 20 minute blocks, it's designed to fit around work, study or family without overwhelm.
What's the difference between the Essentials, Deluxe and Expert courses?
The Essentials Course has over 50 lessons covering digital marketing foundations for a one-off payment of $499. The Deluxe Course has 100 lessons extending into advanced paid advertising, content strategy, conversion optimization, and analytics for a one-off payment of $799. The Expert Course goes further still, with over 150 lessons and depth in paid media, analytics and automation, for a one-off payment of $999. Every course includes 12 months access from the date of purchase.
Can I do a short course at the same time as a main course?
Yes, and this is often the most effective approach. The main course builds your overall framework; the short course gives you expert-level depth in the channel that matters most right now. If you have 60+ minutes per week available, combining the two delivers the fastest return on your learning time.
How much time do I need each week?
As little as 20 minutes per week makes a difference in the Essentials Course, because each lesson is self-contained and immediately actionable. For the Deluxe or Expert Course, 40 to 60+ minutes per week is ideal. Short courses are fully self-paced with no fixed schedule, so you can work through them quickly or spread them out.
Is there a money-back guarantee?
Yes. Every course comes with a 30 day money-back guarantee from the date of purchase. If you are not satisfied, contact us within 30 days of the date of purchase and we will refund your payment in full. Read the full terms here.
I'm still not sure. Can I get a personal recommendation?
Of course. Contact us directly and we'll point you in the right direction based on your goals and current experience level. We're here to help you pick the right starting point, not just the most expensive one.
Ready to start? Pick your course.
Every lesson is 20 minutes. Every lesson teaches the work the way it is done in practice.
Still unsure? Contact us and we'll help you decide.
