Frequently Asked Questions

Straight answers about our self-paced digital marketing courses: what you learn, what it costs, what you get at the end, and what we are not.

About us

About 20 Minute Marketing

Who we are, who teaches you and why the lessons are 20 minutes long.

What is 20 Minute Marketing?

20 Minute Marketing is an online school for people who want to learn digital marketing for a job, a career change or client work. Each lesson takes about 20 minutes and teaches one practical skill, such as setting up a Google Ads campaign, writing an email sequence or running an SEO audit.

Courses are self-paced, paid once, and come with 12 months access and tutor support.

Is this course accredited?

No, and that's a deliberate choice. 20 Minute Marketing is not an accredited institution. Our courses are not accredited by any accrediting agency recognized by the US Department of Education, they do not carry college credit, and they have not been evaluated for an ACE credit recommendation. Accreditation adds cost, and that cost would put practical digital marketing education out of reach for many people, especially people starting out. It is also slow: an accredited program changes its curriculum through formal review, while Google, Meta and the AI tools change every few months. We update our lessons when the platforms change. If you need college credit or a degree, a community college or university program is the right choice. If you want current, practical skills, a portfolio you can show an employer or client, and a Certificate of Completion, you're in the right place. Many learners also collect free certificates from Google and HubSpot alongside our courses.

Can I study from anywhere in the US?

Yes. Everything is online, so you can study from anywhere in the United States, or anywhere else with an internet connection. There are no campus days, set class times or terms. You can start the day you enroll.

Prices are in US dollars and the platforms we teach, including Google, Meta and the main email and SEO tools, work the same way in the US as anywhere else.

Who teaches the 20 Minute Marketing courses?

Every lesson is written by Adrian Prokopiec, who runs digital marketing for two national brands. The lessons come from real campaigns and real platforms, not textbook theory.

Tutor support is from Adrian too, so the person answering your question is the person who wrote the lesson.

When did 20 Minute Marketing launch?

20 Minute Marketing launched in 2023. It was built for people who want practical digital marketing skills without a long course, a campus timetable or a large fee.

Why is it called 20 Minute Marketing?

Because every lesson is designed to fit into about 20 minutes. That fits around a job, study or family, and it forces each lesson to teach one thing you can use straight away rather than padding out theory.

Is 20 Minute Marketing credible?

The lessons are written by someone who does this work every day for two national brands, and they are updated when the platforms change. Independent reviews are on Google, and student feedback is published on our reviews page.

We are also clear that we do not promise you a job. We think saying that plainly is part of being credible.

Choosing a course

Which course is right for me?

Three full courses, six short courses, and how to choose between them.

What is the difference between the Essentials, Deluxe and Expert courses?

All three cover the same core channels. They differ in depth.

  • Essentials (over 50 lessons) is the foundations path, for someone starting from zero. You finish with working foundations in websites, SEO, social media, email and AI tools.
  • Deluxe (100 lessons) is the job ready path, for someone preparing to apply for a first marketing role or take on a first client. You finish able to plan, build and report on a campaign across several channels.
  • Expert (over 150 lessons) is the specialist path, for someone who wants depth in paid media, analytics and automation.

Which course should I start with?

If you are new to marketing, start with Essentials. If you have done some free courses or study and want to get job ready, choose Deluxe. If you already work in marketing and want depth, choose Expert. If a client or employer needs one specific skill, take the short course for that skill.

Not sure? Our course finder asks three questions and suggests a course.

Who is 20 Minute Marketing for?

People who want to learn digital marketing and be paid for it:

  • Career changers moving from retail, hospitality, admin or a trade into marketing work.
  • Students and school leavers who want practical skills before, or instead of, a longer qualification.
  • Freelancers who need a specific skill to win or keep a client.

Who is 20 Minute Marketing not for?

It is not the right choice if you need college credit, a degree or an accredited certificate, for example because an employer or a visa requires one. In that case look at a community college or university program.

It is also not a live class or a done-for-you marketing service. It suits people who will work through self-paced lessons and practice what they learn.

Do I need any marketing experience?

No. Essentials starts from zero and explains every term the first time it is used. You need a computer or phone, an internet connection and about 20 minutes at a time.

Will this course get me a job?

No course can promise that, and we won't. What the courses do is teach the practical skills entry-level marketing roles and first clients ask for, and help you practice work you can talk through in an interview, such as an audit, a campaign plan or a report. You still need to apply, interview and build experience.

We recommend pairing a course with the free Google and HubSpot certificates, and doing real work for a local club, charity or friend's business while you learn.

How is this different from a community college or university program?

A community college or university certificate program gives you college credit, a timetable and a campus community, and some programs are eligible for federal student aid. Those are real advantages, especially if a role asks for a qualification, and in-district community college tuition can cost less than our full courses.

We give you practical, current skills in short lessons you can fit around work, for a one-off fee from $79, with no terms or start dates. Federal student aid, such as Pell Grants and federal student loans, can only be used for an eligible degree or certificate program. Our courses are not one, so federal aid cannot be used for them.

Some people do both: a college program for the credential and our courses for the hands-on platform skills.

Should I also do the free Google and HubSpot certificates?

Yes. Google Skillshop and HubSpot Academy certificates are free, well known to employers and worth having on your resume. They teach how each vendor's own tools work. Our courses teach how the channels fit together and how to plan, run and report on real work, so the two go well together.

Studying with us

How the courses work

Lessons, support, certificates and what you finish with.

What will I learn in the courses?

The core channels employers and clients hire for: search engine optimization, Google and Bing Ads, Meta (Facebook and Instagram) advertising, social media, content marketing, email and SMS, websites, Google Business Profile, analytics and reporting, and how to use AI tools well.

Each lesson ends with an assessment, so you check what you have learned before moving on.

How long do the courses take to complete?

Each lesson takes about 20 minutes. Short courses have 12 to 32 lessons, so many people finish one in a few weeks. At three lessons a week, Essentials takes about four months. Expert has over 150 lessons, so plan on three to four lessons a week to finish inside your 12 months access.

Do I get expert support during the course?

Yes. Tutor support is included for your 12 months access. You can ask about a lesson, check your approach, or ask about a specific part of your work.

Do I get a certificate when I complete a course?

Yes. When you complete a course you receive a Certificate of Completion. It records completion of a self paced online course. It is not a degree or a college credential and does not carry college credit.

Are the lessons video or written?

The lessons are written. That lets you skim, search, re-read a step while you do it, and copy examples straight into your own work, which is harder with video.

Can I access the lessons on any device?

Yes. The courses work in any web browser on a computer, tablet or phone, and your progress is saved, so you can start on a laptop and carry on from your phone.

How often is the course content updated?

Lessons are reviewed every quarter and updated when a platform changes. That matters because Google Ads, Meta and the SEO and AI tools change their features often, and a lesson that was right two years ago can be out of date today.

How do I get the most out of the courses?

Do one lesson, then complete its assessment straight away. Keep your work in one folder, because it becomes your portfolio. Use tutor support when you get stuck rather than skipping ahead, and practice on a real project if you can, such as a club, a charity or a friend's business.

How quickly will I see results?

You start building skills from the first lesson, and most people have finished work to show within the first few weeks. Students who have applied the lessons to a business have reported results such as more Google inquiries and more social media inquiries. These are self-reported, and your results depend on the work you put in.

Price and payment

Price, payment and refunds

One-off payments in US dollars and a 30 day money-back guarantee.

How much do the 20 Minute Marketing courses cost?

Every course is a one-off payment in US dollars. Full courses: Essentials $499, Deluxe $799 and Expert $999. Short courses from $79 to $149. Each includes 12 months access from the date of purchase, tutor support and a 30 day money-back guarantee.

Is sales tax added to the price?

No. Prices are in US dollars. We do not currently charge US sales tax, so the price you see is the price you pay.

Why do the courses cost less than other options?

Because we have no campus, no fixed classes, no cohort to run and no accreditation costs. You pay for the lessons and the tutor support, and nothing else.

Is there a free trial?

No. Instead, every course has a 30 day money-back guarantee from the date of purchase, so you can start and see whether it suits you.

What does the money-back guarantee cover?

Every course, full or short, has a 30 day money-back guarantee. If it is not right for you, email [email protected] within 30 days of the date of purchase and we will refund your payment in full. See the guarantee page for details.

Is there a subscription to cancel?

No. Every course is a one-off payment, so there is nothing to cancel and no further payments.

Can I claim the course as a tax deduction?

It depends on your situation. If you are self-employed or run a business and the course relates to that work, the fee may be deductible. This is general information only, not tax advice, so check with a tax professional.

What happens after I purchase a course?

You get access straight away and can start the first lesson within minutes. Your access lasts 12 months from the date of purchase, and tutor support is available for that whole time.

Can I upgrade to a bigger course later?

Yes. You can move from Essentials to Deluxe or Expert, or from Deluxe to Expert. Email [email protected] and we will arrange it.

Using your skills

Using what you learn

Freelancing, teams and how we compare with free content.

Can I use what I learn to do marketing for clients?

Yes. Many of the lessons are the tasks clients pay freelancers for, such as an SEO audit, a Google Ads setup, a social media calendar or an email sequence. The short courses are a quick way to add one billable skill.

Can a team or organization use 20 Minute Marketing?

Yes. We offer team accounts, bespoke courses and white-label arrangements for other education providers. Email [email protected].

Why pay when there is free content on YouTube and blogs?

Free content is useful, but it is scattered, often out of date and rarely in order. Our courses give you a sequenced path, an assessment with every lesson, a certificate at the end and a tutor to ask when you get stuck.

Every course has a 30 day money-back guarantee from the date of purchase. Read the guarantee

Ready to start learning?

Self-paced courses from $79, paid once, with 12 months access and tutor support.

Questions? Email [email protected]