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Google Ads Course: Master PPC from Scratch

Master Google Ads in 12 Practical Lessons

PPC Powerhouse is written by Adrian Prokopiec, who runs digital marketing for two national brands. Whether you're about to run your first Google Ad or want to manage bigger campaigns, you get 12 practical lessons you can put into action immediately.

Forget the jargon and complicated setups. The course covers keyword research, ad budgeting, display advertising, retargeting, Google Shopping, Performance Max and video ads.

For just $149 (one-off payment), you'll gain 12 months access from the date of purchase. Learn at your own pace, with tutor support from the founder of 20 Minute Marketing.

Suitable for career changers, students, freelancers and employees looking to upskill: run ads for clients, add paid search to your resume, or manage Google Ads at work.

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One-off payment of $149

12 months access from the date of purchase. Prices are in US dollars.

For comparison, a single course in UC Santa Barbara's Digital Marketing Professional Certificate is $685, and the Google Digital Marketing and E-commerce Certificate on Coursera is $49 a month, about $294 at its suggested six month pace. The Google certificate carries an ACE credit recommendation, which our courses do not.

Sources, checked October 10, 2026: UC Santa Barbara, Coursera.

PPC Powerhouse: Google Ads Course

$149

12 practical lessons, including:

  • Search Engine Advertising: Learn how search engines work, how ads appear at the top of Google results, and why paid search is one of the most powerful marketing channels.
  • How to Build a PPC Campaign: Step-by-step campaign setup from scratch. Structure your ads for maximum visibility and ROI.
  • Free PPC Tools: Discover the best free tools to plan, research and manage PPC campaigns.
  • PPC Keyword Research: Find the exact keywords people are searching for and build campaigns that convert.
  • Uncovering Competitor Keyword Strategies for PPC: Research competitors' ad strategies and use that intel to outrank them.
  • Google Ad Budgeting: Set smart budgets, control spend and maximize the return on every dollar.
  • Display and Video Advertising: Reach more people across the web with display and video ads.
  • Advanced Search Ad Analytics: Understand the data, track what matters, and use insights to keep improving performance.
  • Google Shopping: Get products in front of ready-to-buy shoppers with Google Shopping campaigns.
  • Retargeting and Re-marketing: Win Back More Cold Leads. Re-engage visitors who didn't convert.
  • Google Performance Max: The All-in-One Campaign. Use Google's all-channel campaign type well.
  • Building a Video Ad That Actually Stops the Scroll: Create video ads that grab attention and drive action.

Plus 12 months access from the date of purchase to course updates and expert tutor support from the founder.

ENROLL NOW: $149 ONE-OFF PAYMENT

Why People Choose Our Google Ads Course

In a few minutes a lesson, you'll learn to run Google Ads that work and build campaigns that drive real leads and sales. Suitable for career changers, students, freelancers and employees looking to upskill.

Run Ads That Actually Convert

Learn how to set up and optimize Google Ads that drive real clicks, leads and sales, for an employer or clients.

Master Your Ad Budget

No more guessing how much to spend. Learn exactly how to set budgets, bid strategically, and make every dollar work harder so you get the best return on your ad investment.

Ditch the Guesswork

Replace expensive trial and error with proven PPC strategies and a step-by-step system you can use on any account.

Win Back Lost Customers

Set up retargeting and remarketing campaigns that bring back visitors who didn’t convert the first time. Turn cold leads into warm buyers with smart, automated follow-up ads.

Get to the Top of Google Search

Learn how to target the right keywords so a business appears ahead of its competitors when people are actively searching.

Grow Sales With Google Shopping

Put products directly in front of people who are ready to buy. Learn how to set up and optimize Google Shopping campaigns that drive traffic and sales.

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Everything Included in Our Google Ads Course

Google Ads Course FAQs

Premium Quality Guarantee!

We offer a 30 day money-back guarantee from the date of purchase on every course.

If you are not satisfied, contact us within 30 days of the date of purchase and we will refund your payment in full.

ENROLL NOW: $149 ONE-OFF PAYMENT