SEO Course: Search Engine Optimization

What you'll learn: How to set up a Google account the right way, the foundation for Search Console, Business Profile, Maps and Analytics.

What you'll be able to do: Set up the core Google tools for an employer or client so their site can be found, tracked and measured from day one.

What you'll learn: How to claim and optimize a Google Business Profile so a business shows up in local search and on Google Maps.

What you'll be able to do: Audit and optimize an employer's or client's Business Profile, one of the most common local SEO jobs.

What you'll learn: How a business gets onto Google Maps and ranks for the 'near me' searches people actually use.

What you'll be able to do: Improve a client's map visibility and show them the calls, directions and bookings it produces.

What you'll learn: Why online reviews are a ranking and trust signal, and how businesses earn more of them the right way.

What you'll be able to do: Set up an ethical review process for an employer or client and explain how it supports their local rankings.

What you'll learn: Why Bing is an overlooked opportunity, and how to maximize visibility with Bing Webmaster Tools.

What you'll be able to do: Add Bing to the search work you deliver, giving employers and clients extra traffic from a less competitive channel.

What you'll learn: The factors Google uses to rank local businesses (relevance, distance and prominence) and how to influence them.

What you'll be able to do: Explain to a client or manager why they rank where they do in the map pack and what will move them up.

What you'll learn: How search engines crawl, index and rank web pages, the core mechanics behind every SEO strategy.

What you'll be able to do: Diagnose why a page is or isn't ranking, and talk it through with confidence in an interview or client meeting.

What you'll learn: How to set up and use Google Search Console, the free dashboard that shows how Google sees and ranks a site.

What you'll be able to do: Report on a site's real search performance, spot issues and find keyword opportunities for an employer or client.

What you'll learn: How to research keywords, find what people are actually searching for, and see what competitors rank for.

What you'll be able to do: Produce a keyword research document you can hand to a client or show an employer as a portfolio piece.

What you'll learn: The best free SEO tools to plan, research and manage SEO without paying for expensive software.

What you'll be able to do: Deliver professional SEO work from your first client or role without needing a software budget.

What you'll learn: How internal linking guides visitors and search engines through a site and spreads ranking strength to key pages.

What you'll be able to do: Audit and fix a site's internal links, a quick, visible win you can offer any employer or client.

What you'll learn: How to use AI tools to speed up keyword research, content creation and SEO analysis.

What you'll be able to do: Deliver SEO work faster with AI, and show in an interview that you know how to use it well.

What you'll learn: What Answer Engine Optimization is and how to optimize content to appear in AI answers and voice search.

What you'll be able to do: Offer AEO to employers and clients as search shifts toward AI answers.

What you'll learn: What content marketing is, which content types work, and how to create content that earns rankings and traffic.

What you'll be able to do: Plan and write content that ranks, for an employer's site or as paid client work.

What you'll learn: How to match content to what searchers actually want, and build topical and evergreen content that keeps ranking.

What you'll be able to do: Brief and review content against search intent, so the pages you produce for an employer or client get found.

What you'll learn: The technical SEO foundations, including site speed, mobile-friendliness, crawlability and user experience, that decide whether a site ranks.

What you'll be able to do: Run a technical SEO audit and give a client, manager or developer a clear, prioritized fix list.

What you'll learn: How to measure SEO success with Google Analytics 4 (GA4) and track what really matters beyond Search Console.

What you'll be able to do: Report SEO results in GA4 and show an employer or client exactly what your work delivered.

What you'll learn: How to build authority and earn quality backlinks through digital PR, newsjacking and ethical link building.

What you'll be able to do: Plan and run an ethical link building campaign for an employer or client.