Is the Google digital marketing certificate or a course better?
For most people, the best answer is both. The Google Digital Marketing and E-commerce Certificate is low cost, carries a brand employers know and an ACE credit recommendation, and is worth collecting. 20 Minute Marketing adds hands on lessons across every channel and a practice brief for your portfolio: self paced, paid once from $79 to $999, with 12 months access, tutor support, a 30 day money-back guarantee and a Certificate of Completion. Start with Essentials or find the right course for you.
Is this course accredited?
No, and that's a deliberate choice. 20 Minute Marketing is not an accredited institution. Our courses are not accredited by any accrediting agency recognized by the US Department of Education, they do not carry college credit, and they have not been evaluated for an ACE credit recommendation.
Accreditation adds cost, and that cost would put practical digital marketing education out of reach for many people, especially people starting out. It is also slow: an accredited program changes its curriculum through formal review, while Google, Meta and the AI tools change every few months. We update our lessons when the platforms change.
If you need college credit or a degree, a community college or university program is the right choice. If you want current, practical skills, a portfolio you can show an employer or client, and a Certificate of Completion, you're in the right place. Many learners also collect free certificates from Google and HubSpot alongside our courses.
Is the Google digital marketing certificate enough to get a job?
On its own it shows you have studied Google's program, which is useful. In our view most hiring managers also want to see that you can do the work, which is what a portfolio shows. The Bureau of Labor Statistics says market research analysts typically need a bachelor's degree, so a certificate and a portfolio help you compete but do not replace a degree where an employer asks for one.
How much does the Google Digital Marketing and E-commerce Certificate cost?
Coursera charges $49 a month in the US and Canada after a 7 day free trial. Coursera suggests 6 months at 10 hours a week, which is about $294 in total, and Google says many learners finish in three to six months. It is also included in Coursera Plus, which costs $59 a month or $399 a year.
Does the Google certificate give college credit?
Coursera says learners can earn an ACE recommendation of up to 9 college credits. Whether a college accepts it is up to that college. Our courses carry no credit recommendation.
Are Google, HubSpot and Meta certifications free?
Google says its foundational Skillshop certifications continue to be available free of charge, and that some professional exams will require a fee in future. HubSpot Academy's Digital Marketing certification is free and takes about 3 hours. Meta's certification exams are paid: an associate exam voucher costs $99 and a professional exam voucher costs $150 through Pearson VUE.
