Do I need a website already?

No. The course starts with the basics, including what a contractor website needs, the tools to build one and how to keep it running. If you already have a site, you'll learn how to check it and fix what's stopping it from bringing in calls.

Digital Marketing for Contractors Course

Digital Marketing for Contractors Who'd Rather Be on the Job

Across 83 lessons of about 20 minutes each, you will learn every part of digital marketing a contracting business needs: small business branding, a website that converts visitors into calls, a Google Business Profile that ranks in your service area, local SEO, reviews, Angi, Thumbtack and other lead platforms, Google Local Services Ads, Google Ads, social media, email and text message marketing, and AI tools. Every lesson is in plain English and built around how contractors actually win work in the US.

Many contractors rely on lead platforms like Angi and Thumbtack because they never had the time to set up anything else. This course gets the basics in place so customers find you directly, call you first, and you decide how much you still want from the lead platforms.

For $499 paid once, you get 12 months access from the date of purchase, a clear lesson order to work through, and tutor support. No monthly retainer, no long contract and no per lead fees. You build a long term backbone for your contracting business' success now and into the future.

In just 20 minutes per lesson you'll build a complete marketing system of your own. No more wondering how to get started, just a clear, practical roadmap to follow.

Contractors learning digital marketing with 20 Minute Marketing

Your 83 Lesson Digital Marketing for Contractors Course Breakdown

Every lesson takes about 20 minutes and builds on the last, across five phases: get the foundations right, get found locally, add social media, email and text messages, run paid ads and rank on Google, then grow with AI, lead platforms and repeat work. Open each phase to see every lesson and what it does for your business.

Phase 1: Get the Foundations Right

Phase 2: Get Found Locally

Phase 3: Social Media, Email and Text Messages

Lesson 18: Developing Your Social Media Strategy: How to build a simple social media plan that suits a busy contractor. Social media that brings in work instead of eating your evenings.
Lesson 19: Choosing & Conquering Your Social Media Platforms: How to pick the one or two platforms that matter for your trade. Your effort goes where your customers actually are.
Lesson 20: The Difference between Social Media and Social Media Marketing: The difference between posting and marketing on social media. Your posts start leading to inquiries, not just likes.
Lesson 21: Setting up your Facebook for Business Page: How to set up a Facebook business page properly. A professional presence where many local customers look for recommendations.
Lesson 22: Setting Up an Instagram Experience: How to set up an Instagram business account to show off your work. Your best jobs become a portfolio that sells for you.
Lesson 23: Setting Up Meta Business Manager: How to set up Meta Business Manager to run your Facebook and Instagram in one place. You own your accounts and are ready to run ads when you want to.
Lesson 24: Crafting a Killer Social Media Bio: How to write bios that say what you do, where you work and how to contact you. People who find you on social media know how to book you.
Lesson 25: Crafting the Perfect Social Media Campaign: How to plan a social campaign around a service, a season or a slow patch. A way to fill your schedule when work goes quiet.
Lesson 26: Facebook and Instagram Ads: How to run Facebook and Instagram ads aimed at your service area. Paid leads on your own terms, with no platform taking a cut.
Lesson 27: Grow with TikTok Ads: How TikTok ads work and when they make sense for a contracting business. You know whether TikTok is worth trying before you spend a dollar.
Lesson 28: The importance of turnaround times in Social Media: Why response speed matters on social media and how to manage it while you're on a job. You win the work that goes to whoever replies first.
Lesson 29: Organic Social Content Metrics: Which social media numbers actually matter and which to ignore. You can tell whether your posts are bringing in work.
Lesson 30: Should I Buy Social Media Followers: Why bought followers hurt more than they help. You avoid a common trap that wastes money and damages trust.
Lesson 31: Introduction to Email Marketing: How email marketing works and why it still pays for contractors. A free way to stay in touch with every customer you've ever had.
Lesson 32: Choosing the Best Email Marketing Platform: How to compare email platforms and pick one that suits you. The right tool at the right price from the start.
Lesson 33: Designing Simple, Great-Looking Emails: How to design emails that look professional without a designer. Emails that get read and get replies.
Lesson 34: Email Marketing Automation: How to set up emails that send themselves at the right time. Follow ups, reminders and service prompts happen while you work.
Lesson 35: Simple Email Nurture Journeys: How to build your first email nurture sequence. People who aren't ready yet still think of you when they are.
Lesson 36: Email Marketing Analytics: How to read your email results and improve them. You know which emails bring in work.
Lesson 37: The Importance of SMS Marketing: Why text message marketing is so effective for contractors and how to use it properly. Messages that get seen, for confirmations, reminders and repeat work.
Lesson 38: Crafting an SMS Campaign: How to build and send a text message campaign step by step. A quick way to fill gaps in your schedule.

Phase 4: Paid Ads, Tools and Ranking on Google

Lesson 39: Search Engine Advertising: How paid search ads work on Google and Bing. You can appear at the top of Google when you need work fast.
Lesson 40: How to Build a PPC Campaign: How to build a Google Ads campaign properly from scratch. Ads that bring in calls instead of burning money.
Lesson 41: Free PPC Tools: The free tools that help you plan and improve your ads. Better ads without paying for extra software.
Lesson 42: PPC Keyword Research: How to find the keywords that bring in real jobs, not tire kickers. Your ad budget goes on searches that turn into work.
Lesson 43: Uncovering Competitor Keyword Strategies for PPC: How to see which keywords other contractors are bidding on. You find gaps they've missed and avoid their mistakes.
Lesson 44: Google Ad Budgeting: How to set and manage a Google Ads budget. You control your spend and know what each job cost to win.
Lesson 45: Top 10 AI Marketing Tools: The ten AI tools that save the most time on marketing. Hours back every week for paid work.
Lesson 46: How to Design with Canva: How to use Canva for your own graphics, flyers and social posts. Professional looking material without paying a designer.
Lesson 47: 101 Free Marketing Tools: A toolkit of free marketing tools and what each one is for. A full marketing setup at very little cost.
Lesson 48: How do Search Engines Rank Your Pages? How Google finds, reads and ranks web pages. You understand what it takes to get your site onto page one.
Lesson 49: Introduction to Google Search Console: How to set up and use Google Search Console. You can see what people search to find you and fix problems early.
Lesson 50: How to conduct SEO Research: How to find the words customers type when they need your trade. Your website targets searches that turn into jobs.
Lesson 51: Free SEO Tools: The best free tools for doing your own SEO. SEO without expensive software or an agency.
Lesson 52: Master Internal Linking for SEO: How linking your own pages together helps them rank. A quick, free fix that lifts your service pages.
Lesson 53: AI Tools for SEO: How AI tools can speed up your SEO work. SEO done in less time.
Lesson 54: AI for Search Engine Optimization: How to use AI to plan and improve your website content. Better pages without spending hours writing.
Lesson 55: What is Answer Engine Optimization: How to get your business mentioned in AI answers and voice search. You get found as more customers ask AI tools to recommend a contractor.
Lesson 56: What is Content Marketing: What content marketing is and how it brings in work. A way to get found that keeps working for years.
Lesson 57: What Content Marketing Types Work: Which content types work best right now, from job photos to how to guides. You create the content that actually brings in inquiries.
Lesson 58: Content Scheduling & Calendars: How to plan content ahead with a simple calendar. Marketing that keeps going during your busy weeks.
Lesson 59: Matching Content to Search Intent: How to match each page to what the searcher actually wants. Pages that rank and get people to call.
Lesson 60: Topical & Evergreen Content: How to mix seasonal content with content that never goes out of date. Steady traffic all year, plus spikes when demand peaks.

Phase 5: Lead Platforms, AI and Repeat Work

Lesson 61: Contractor's Guide to Online Lead Platforms: How the major lead platforms like Angi, Thumbtack, Yelp and Nextdoor work and how to succeed on them. Better results from the platforms while you still use them.
Lesson 62: AI for Small Business: How to use AI for estimates, admin and smarter decisions. Less time on paperwork, more time on the job.
Lesson 63: Your AI Marketing Playbook: A practical playbook for using AI across your marketing. A clear plan for where AI saves you time and money.
Lesson 64: Advanced Online Reputation Management: How to manage your reputation across Google, social media and review sites like Yelp. A reputation that keeps winning you work.
Lesson 65: Local SEO for Multiple Locations: How to rank across more than one neighborhood or service area. Work from every area you want to cover, not just the one you're based in.
Lesson 66: Everything You Need to Know About Social Media Algorithms: How the social media algorithms decide who sees your posts. More of the right people see your work.
Lesson 67: Facebook Messenger for Small Business: From Conversations to Conversions: How to use Messenger to turn conversations into booked jobs. Fewer inquiries lost in your inbox.
Lesson 68: Mastering Link-in-Bio Technologies: How to use link in bio tools to send social followers to the right place. Followers become estimate requests.
Lesson 69: Keeping Emails Out of the Spam Folder: The basics of email deliverability. Your emails, estimates and follow ups actually get seen.
Lesson 70: Getting Found: A Guide to Online Directories: Which online directories matter and how to list your business properly. More places for customers to find you, and stronger local rankings.
Lesson 71: Your Angi Handbook: How Angi works for contractors in the US and how to win more work on it. Better returns on the leads you pay for, and a plan for when to cut back.
Lesson 72: Retargeting and Remarketing: Win Back More Cold Leads: How to show ads to people who visited your site but didn't call. You win back warm leads who would otherwise have gone to someone else.
Lesson 73: Web Copywriting Fundamentals: Words That Sell: How to write website copy that gets people to call. More calls from the visitors you already have.
Lesson 74: Outsourcing Your Marketing: When and How to Get Help: When it makes sense to get help, and how to choose and brief the right people. If you do hire someone, you'll know what to ask for and what to check.
Lesson 75: Privacy & Data Compliance for Small Business: The privacy and data rules that apply to your marketing. You stay on the right side of the rules when you collect customer details.
Lesson 76: Google Local Services Ads (LSAs) for Contractors: How Google Local Services Ads work, what the Google Verified badge means and how to set them up. You can appear at the very top of Google for local jobs.
Lesson 77: Managing Your Marketing Budget: What to spend on marketing and where to spend it. Every marketing dollar has a job to do.
Lesson 78: Reputation Crisis Management for Small Business: How to handle a bad review or a public complaint calmly and properly. One bad day doesn't undo years of good work.
Lesson 79: Marketing with Google Business Profile Posts: How to use Business Profile posts and updates to stay active and visible. A stronger local presence for a few minutes a week.
Lesson 80: Referral and Word of Mouth Marketing: How to build a simple referral system. More of your work comes from happy customers, the cheapest jobs you'll ever win.
Lesson 81: Customer Retention Marketing: How to keep your best customers coming back. Repeat work that doesn't cost you a lead fee.
Lesson 82: Marketing Automation for Small Business: What marketing automation is and how to set up the basics. Follow up happens automatically, even in your busiest weeks.
Lesson 83: Setting Your Pricing Strategy: How to set your prices with confidence. You stop racing to the bottom on price and charge what your work is worth.

Get Started Today for just $499

Immediate Access

$499

Paid Once

Access all 83 lessons plus future updates, built specifically for small business contractors like you.
Learn branding, websites, Google Business Profile, local SEO, reviews, lead platforms, Google Ads, Local Services Ads, social media, email and text message marketing, and AI tools
Learn at YOUR pace, zero deadlines, 20 minutes per lesson. Learn on YOUR schedule.
12 months access from the date of purchase, a Certificate of Completion and a 30 day money-back guarantee.

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Why Digital Marketing for Contractors Beats Paying for Leads

A lead platform rents you access to customers. Digital marketing builds a business that customers find on their own. In 20 minutes a lesson, you'll set up the things that keep the phone ringing long after the lesson ends: your Google profile, your website, your reviews and your follow up.

Own Your Leads

When a customer finds you on Google, the inquiry is yours alone. No lead fee, and no other contractors bidding on the same job.

Win Local Search

Set up and optimize your Google Business Profile, get into the Google Maps 3-pack, and show up for the "near me" searches in the neighborhoods you actually want to work.

Cheaper Than an Agency

Agencies charge every month to set up the basics. Learn to do it yourself for $499 paid once, and if you outsource later you'll know exactly what you're paying for.

Reviews That Sell for You

Build a simple system for asking every happy customer for a Google review, and learn how to handle a bad one without losing the next job.

Repeat Work and Referrals

Use simple email, text messages and a basic CRM to bring past customers back and turn them into referrals, the cheapest work you'll ever win.

Rely Less on Lead Platforms

Get more out of Angi and Thumbtack while you still use them, then reduce what you spend there as your own inquiries grow. You decide the pace.

Everything You Need for just $499

Not ready yet? Start with the free checklist

Our free Google Business Profile Checklist for Contractors covers the settings that decide whether locals find you on Google Maps and search. Work through it in about 20 minutes.

Get the free GBP Checklist for Contractors

Answers To Your Questions

Do I need a website before I start the course?

I'm busy on jobs all week. Do I really have time for this?

Should I stop using Angi straight away?

Do I have to spend money on Google ads?

Will this work for my trade?

How is this different from paying an agency?

Can I get a refund if I don't like it?

Can my spouse or office manager do the course instead?

Is this course accredited?

30 Day Money-Back Guarantee

We're confident you'll find 20 Minute Marketing useful, so we offer a 30 DAY MONEY-BACK GUARANTEE FROM THE DATE OF PURCHASE

✓ Work through the lessons
✓ Put the strategies to work
✓ See if it works for you

If for any reason you're not satisfied:
→ Email us within 30 days of the date of purchase
→ Full refund, no questions asked

No risk. No catch.