Which Digital Marketing Course Is Right for For My Small Business?
Three steps. Two minutes. The right starting point for your experience level, goals, and schedule β no guesswork required.
What's your current digital marketing experience?
Starting from scratch
You don't yet have a clear system for digital marketing and want to build solid foundations across all the major channels β SEO, social media, Google Business Profile, email, and measurement.
β Essentials Course. 52 lessons, 20 minutes each, immediately actionable in your business.
Start with Essentials β from $49/monthKnow the basics, ready for more
You've tried a few things and want to understand why some are working and others aren't β and implement more advanced strategy across all channels.
β Deluxe or Expert Course. Deluxe extends into advanced paid advertising, analytics, and conversion optimisation. Expert goes further still for those who want the highest level of training across every channel.
Go Deluxe β from $89/month Go Expert β from $199/monthExperienced, want to specialise
You have solid foundations and want deep expertise in one specific channel β without the broad foundation content you've already covered.
β Mini Courses. Focused deep-dives in Social Media, Google & Bing Ads, or Email & SMS Marketing. One-time purchase.
Explore Mini CoursesWhat are you trying to achieve right now?
I want to get found on Google β both search results and Google Maps
The Essentials Course covers local SEO, Google Business Profile optimisation, and search engine fundamentals. If paid search is your priority, the Google & Bing Ads Mini Course gives you 30+ dedicated lessons.
Google Ads Mini
I want better results from social media without wasting hours on content
Both main courses cover social media strategy. For advanced training including Meta advertising and a proper content system, the Social Media Mini Course goes significantly deeper.
Social Media Mini
I want to stop paying an agency and bring my marketing in-house
The Deluxe or Expert Course is designed for exactly this. Deluxe gives you 100+ lessons across all major channels; Expert takes it further with the highest level of training for those serious about owning their marketing end-to-end. Pair either with a Mini Course for maximum depth in your most important channel.
Mini Course
I'm spending money on Google Ads and I'm not sure I'm getting a return
The Google & Bing Ads Mini Course covers campaign structure, Quality Score, bidding strategies, Performance Max vs Search, and how to audit your account for wasted spend. It pays for itself the first time you fix a budget leak.
Mini Course
I want to build my email list and use email more effectively
The Email & SMS Marketing Mini Course covers list building, deliverability, segmentation, automation, and SMS integration. Join the waitlist to be first when it launches.
Mini Course
How much time can you commit each week?
The Essentials Course is your starting point. Even one lesson a week builds real momentum β each lesson is self-contained and immediately actionable.
Either main course works well at this pace. Most students complete two to three lessons per week and see results within the first month.
The Deluxe or Expert Course gives you the fastest return. Consider combining either with a Mini Course for parallel depth in your most important channel.
Quick Reference: Course Comparison
| Essentials | Deluxe | Expert | Mini Course | Mini + Main | |
|---|---|---|---|---|---|
| Price | $49/month | $89/month | $199/month | $295β$495 | Combined |
| Lessons | 52 | 100+ | Advanced+ | 15β30+ | Varies |
| Best for | Beginners | Intermediate+ | Serious operators | One channel | All-round + depth |
| Time/week | 20β40 min | 40β60 min | 60+ min | Flexible | 60+ min |
| Guarantee | 30 days | 30 days | 30 days | 30 days | 30 days |
The Three Mini Courses β Deep Expertise in One Channel
Social Media Marketing Mini Course
Advanced social strategy, Meta advertising, content systems, and organic growth tactics for businesses ready to go beyond the basics.
View Mini CourseGoogle & Bing Ads Mini Course
30+ lessons on paid search β campaign structure, Quality Score, bidding strategies, Performance Max, and auditing your account for wasted spend.
View Mini CourseEmail & SMS Marketing Mini Course
List building, deliverability, segmentation, automation flows, and SMS integration β make email your highest-converting channel.
Join the WaitlistFrequently Asked Questions
Which course should a complete beginner start with?
Start with the Essentials Course. It builds your knowledge progressively from the ground up across all major digital marketing channels β SEO, social media, Google Business Profile, email, and analytics. At 52 lessons in 20-minute blocks, it's designed to fit into a busy small business schedule without overwhelm.
What's the difference between the Essentials, Deluxe and Expert courses?
The Essentials Course has 52 lessons covering digital marketing foundations for $49/month. The Deluxe Course has 100+ lessons extending into advanced paid advertising, content strategy, conversion optimisation, and analytics for $89/month. The Expert Course goes further still β the highest level of training across every channel for $199/month, designed for operators who want to own their marketing end-to-end at an advanced level.
Can I do a Mini Course at the same time as a main course?
Yes β and this is often the most effective approach. The main course builds your overall framework; the Mini Course gives you expert-level depth in the channel that matters most right now. If you have 60+ minutes per week available, combining the two delivers the fastest return on your learning time.
How much time do I need each week?
As little as 20 minutes per week makes a difference in the Essentials Course β each lesson is self-contained and immediately actionable. For the Deluxe or Expert Course, 40β60+ minutes per week is ideal. Mini Courses are fully self-paced with no fixed schedule, so you can work through them quickly or spread them out.
Is there a money-back guarantee?
Yes β on every course. All courses (Essentials, Deluxe, Expert, and the three Mini Courses) come with a 30-day satisfaction guarantee on both upfront purchases and Subscription Course Plans (Monthly Payments). If your small business hasnβt benefited from the course after 30 days, reach out to us within 14 days and weβll end your enrolment and refund the cost of your course so far. Itβs that simple. Read the full terms here.
I'm still not sure β can I get a personal recommendation?
Of course. Contact us directly and we'll point you in the right direction based on your business type, goals, and current experience level. We're here to help you pick the right starting point β not just the most expensive one.
Ready to start? Pick your course.
Every lesson is 20 minutes. Every strategy is built for a small business doing it themselves.
Still unsure? Contact us and we'll help you decide.
