Which Digital Marketing Course Is Right for My Small Business?
Three quick steps to the right starting point for your experience, your goals, and the time you actually have. No guesswork.
What's your current digital marketing experience?
Starting from scratch
You don't yet have a clear system and want solid foundations across every major channel — SEO, social media, Google Business Profile, email, and analytics.
→ Essentials Course. 52 lessons, around 20 minutes each, immediately actionable in your business.
Know the basics, ready for more
You've tried a few things and want to understand why some work and others don't — and put more advanced strategy to work across every channel.
→ Deluxe or Expert. Deluxe (100+ lessons) adds advanced paid media, content, CRO and analytics. Expert (150+ lessons) goes deepest of all.
Experienced, want to specialise
You have the foundations and want deep expertise in one specific channel — without re-covering the broad basics you already know.
→ Mini Courses. Six focused deep-dives, from $195. Buy once, 12 months' access including all future updates.
What are you trying to achieve right now?
I want to get found on Google — search results and Google Maps
The Essentials Course covers local SEO, Google Business Profile and search fundamentals. To go deeper on organic and AI search, the SEO & AI Visibility Mini Course has 32+ lessons.
SEO & AI Mini
I want better results from social media without wasting hours
Both main courses cover social strategy. For advanced training — including Meta advertising and a proper content system — the Social Media Mini Course goes significantly deeper.
Social Mini
I'm spending on Google Ads and I'm not sure I'm getting a return
The Google & Bing Ads Mini Course covers campaign structure, Quality Score, bidding, Performance Max, and a DIY account audit. It pays for itself the first time you fix a budget leak.
Ads Mini
I want to build my email list and use email more effectively
The Email & SMS Mini Course covers list building, deliverability, segmentation, automation and SMS integration.
Mini
I want my website to actually turn visitors into customers
The Website Design that Converts Mini Course covers high-converting landing pages, copy that drives action, CRO and lead magnets.
Mini
I want to work faster and smarter using AI
The AI Marketing Mini Course has 19+ lessons on AI tools, AI image and video, AI-powered SEO and content, chatbot automation and advanced GA4 tracking.
Mini
How much time can you commit each week?
The Essentials Course is your starting point. Even one lesson a week builds momentum — each lesson is self-contained and immediately actionable.
Either main course works well at this pace. Most students complete two to three lessons a week and see results within the first month.
The Deluxe or Expert Course gives the fastest return. If you're on Essentials, you can also add a Mini Course for parallel depth.
Quick reference: course comparison
| Essentials | Deluxe | Expert | Mini Courses | |
|---|---|---|---|---|
| Price | $49/mo | $89/mo | $199/mo | $195–$495 |
| Lessons | 52 | 100+ | 150+ | 12–32+ |
| Best for | Beginners | Serious growth | Outgrown the basics | One channel, deep |
| Time/week | 20–40 min | 40–60 min | 60+ min | Self-paced |
| Payment | Monthly | Monthly | Monthly | One-time |
The six Mini Courses — deep expertise in one channel
Social Media Marketing
15+ lessons. Platform selection, content strategy, Meta advertising (Facebook & Instagram), Meta Advantage+ and performance measurement. $495
Google & Bing Ads
30+ lessons — our most detailed course. Campaign structure, Quality Score, Performance Max, retargeting, budgets and a DIY audit. $495
Email & SMS Marketing
List building, deliverability, segmentation, automation flows and SMS integration — make email your highest-converting channel. $295
AI Marketing
19+ lessons. Top AI tools, AI image and video, AI-powered SEO and content, chatbots and ManyChat automation, and advanced GA4. $395
SEO & AI Visibility
32+ lessons. Google Business Profile, Google Maps, Bing, technical SEO, winning the AI search era, and digital PR and link building. $295
Website Design that Converts
12+ lessons. Website design that converts, lead capture and landing pages, action-driving copy, CRO and sales psychology, and lead magnets. $195
Frequently asked questions
Which course should a complete beginner start with?
Start with the Essentials Course. It builds your knowledge progressively across every major channel — SEO, social media, Google Business Profile, email and analytics. At 52 lessons in roughly 20-minute blocks, it fits a busy small business schedule without the overwhelm.
What's the difference between Essentials, Deluxe and Expert?
The Essentials Course has 52 lessons covering the foundations for $49/mo. The Deluxe Course includes everything in Essentials plus 50+ advanced lessons — paid advertising, advanced SEO, content marketing and conversion optimisation — for $89/mo. The Expert Course is the most comprehensive at 150+ lessons for $199/mo, covering technical SEO, programmatic advertising, GA4 mastery, customer data platforms and AI-powered automation.
Can I do a Mini Course at the same time as a main course?
Yes — if your main course is Essentials. Many students combine the Essentials subscription with one or more Mini Courses to build broad foundations and deep channel expertise at the same time. You manage each independently through your student account, and each is purchased separately.
How much time do I need each week?
As little as 20 minutes a week makes a difference in the Essentials Course — each lesson is self-contained and immediately actionable. For Deluxe or Expert, 40–60+ minutes a week is ideal. Mini Courses are fully self-paced with no fixed schedule, so you can work through them quickly or spread them out.
Is there a money-back guarantee?
Yes — every Main Course comes with a satisfaction guarantee. If it's not what you thought within 14 days, you can get your money back, so the financial risk of trying it is minimal. Read the full terms here.
I'm still not sure — can I get a personal recommendation?
Of course. Contact us directly and we'll point you in the right direction based on your business type, goals and current experience. We're here to help you pick the right starting point — not the most expensive one.
Ready to start? Pick your course.
Every lesson is around 20 minutes. Every strategy is built for a small business doing it themselves.
Still unsure? Contact us and we'll help you decide.
