If you're spending $900+/month on HiPages and winning 1 in 5 quotes, you're paying $300 per booked job.

Built by an Australian who's actually done it

$2 BILLION+ in sales generated. 25+ years driving digital revenue for Jetstar, Amadeus, and Lifestyle Communities. Now teaching Australian tradies and small business owners how to do it themselves — without paying an agency.

The Maths Most HiPages Tradies Don't Run

Every HiPages tradie knows the lead price. Almost none of them know their real cost per booked job — and that's the number that determines whether HiPages is making them money or losing it.

Here's what the maths actually looks like for a typical metro plumber, electrician, or builder paying $50/lead, converting 1-in-5, on a $300/month subscription, winning 6 jobs/month:

On an $800-margin job, that's 38% of your margin going to HiPages. On a $500-margin job, it's 60%. Most tradies don't know they're working that thin until they sit down and run the numbers.

Now run the same maths with conversion lifted from 1-in-5 to 1-in-3:

Same lead spend. Same subscription. The platform just got 40% cheaper to use, and you're winning four extra jobs a month at zero additional cost.

That's the entire promise of this course: teach you the conversion fundamentals that move you from 1-in-5 to 1-in-3 inside 90 days, then build the owned channels that mean you don't need HiPages long-term. No agency required. No ongoing fees beyond the course.

The Proof — Real Student Numbers

Newton — Melbourne Plumber, Eastern Suburbs

Newton spent his first six weeks self-employed living the average HiPages experience. Quoting on 15 jobs to win 3. Burning credits. Watching margin disappear into lead fees. He was three months from giving up self-employment and going back to working for someone else.

Then he enrolled in the 20 Minute Marketing Essentials Course and applied the seven fundamentals over 90 days.

Newton's Google Business Profile after 4 months in the course

"Same skill, same trade, same suburbs. Different system. The platform didn't get better — I did."

Read Newton's full case study →

What's Inside the Essentials Course

52 lessons of 20 minutes each — sized to fit between jobs, not between desk-job lunch breaks. Every lesson has Australian examples and direct application steps you can run that day.

The seven fundamentals that lift HiPages quote acceptance from 1-in-5 to 1-in-3:

1. Profile completeness — the two-hour rebuild that lifts conversion 20–40% on its own
2. Response speed systems — the first three to quote usually win, and the system that makes sure you're always one of them
3. Review velocity automation — the SMS-and-email sequence that produces 3–4 reviews per 10 jobs without you remembering to ask
4. Value-based quote framing — the template that stops customers comparing on price alone
5. Follow-up systems — the two-touch sequence that recovers 10–15% of "lost" leads
6. Suburb-specific positioning — the small change that makes quotes feel personal instead of mass-produced
7. Customer experience after the win — the system that turns one HiPages customer into three direct ones

Plus the owned channels that make HiPages optional rather than essential:

• Google Business Profile optimisation — the single highest-leverage marketing asset for any tradie
• Suburb-specific landing pages — eight pages, eight ranking opportunities, all of them yours
• Local Service Ads (LSA) — Google's tradie-specific lead product, often better economics than HiPages
• Past customer systems — the channel most tradies ignore that produces enquiries at zero ongoing cost
• Email and SMS to past customers — quarterly cadence that compounds across your career

What Happens, When

The course is structured around real-world implementation timelines. Most students see results in this order:

Not every student moves at the same pace — some see 1-in-3 conversion in 6 weeks, others take a full 4 months — but the trajectory is consistent. The fundamentals work.

Halve your cost per booked job in 90 days

52 lessons, 20 minutes each. Australian-specific throughout. Designed for tradies on the tools, not desk workers with hours to spare.

From $49/month · 30-day refund guarantee · No lock-in contract

What This Course Is Not

Honesty matters more than marketing. This course isn't right for every tradie. Skip it if:

• You want to learn social media marketing. The course explicitly teaches that Instagram and TikTok aren't where Australian tradies' customers are. If you want to build a following, look elsewhere.
• You want a marketing degree or credential. No diploma. No accreditation. Just applied skills you'll use this week.
• You're already converting at 1-in-3 with a complete profile and 30+ reviews. You probably don't need this — the marginal lift is smaller. Pat yourself on the back instead.
• You're allergic to spending 20 minutes a day on something other than the tools. The course is designed to be the lowest-friction marketing class available, but it still requires showing up.
• You're not in Australia. The Australian context (HiPages, Oneflare, ServiceSeeking, Google Maps in AU markets, local SEO) is the entire point. International tradies should look elsewhere.

Course is right for you if:

• You're an Australian tradie spending money on HiPages, Oneflare, or ServiceSeeking
• Your conversion rate is below 1-in-3 (or you don't even know what it is)
• You have under 30 reviews on your platform of choice
• You want to stop being dependent on lead-gen platforms but don't know how
• You can spare 20 minutes a few times a week to work on the business instead of in it

Frequently Asked Questions

How long does the course take to complete?

The course is 52 lessons of 20 minutes each — total 17 hours of content — but you don't watch it in one block. Most students complete the first seven HiPages-conversion lessons in the first 2 weeks (the highest-impact section), then work through the remaining 45 lessons over 3–6 months as they build owned channels alongside their existing work. Lifetime access means there's no rush.

Will this work if I'm not tech-savvy?

Yes — the course is built for tradies who'd rather be on the tools than on a laptop. Every technical step (Google Business Profile setup, review automation, suburb landing pages) is broken down into simple, copy-paste-able instructions. If you can use the HiPages app, you can do everything in this course.

What if my trade isn't plumbing?

The course works for any Australian tradie or home services business — plumbers, electricians, gas fitters, builders, painters, gardeners, roofers, tilers, locksmiths, HVAC, glazing, fencing, landscaping, pool services, cleaning, and more. Newton happens to be a plumber, but the seven fundamentals and the five owned channels apply identically across trade categories. Australian customer behaviour is the same whether they're booking a plumber or a tiler.

How is this different from free YouTube content?

Free YouTube content is excellent for tactical answers but lacks the structure and Australian-specific context that produces business outcomes. Most tradies who try to learn from YouTube spend 6+ months consuming content without applying it because they don't know what to do first. This course is sequenced — week 1 is profile, week 2 is response speed, and so on — so you're applying lessons within hours of watching them.

Do I need to quit HiPages to do this course?

No — most students keep HiPages running while they apply the course, because the early lessons make HiPages dramatically more profitable. The conversion fundamentals lift quote acceptance from 1-in-5 to 1-in-3, which halves your real cost per booked job. Once owned channels are producing leads (typically months 4–6), HiPages becomes optional and most students reduce or quit at that point.

Is there a money-back guarantee?

Yes — there's a 30-day refund guarantee on all Main Course subscription plans. If you've worked through the lessons and the course hasn't produced results after the first 30 days, reach out within 14 days and your enrolment will be ended and the cost refunded. The team is so confident in the system that the guarantee is the longest in the Australian small business education market.

Can I expense this through my business?

Yes — professional development for an Australian small business is generally a deductible expense, including marketing courses. Speak to your accountant for specifics.

What's the difference between Essentials, Deluxe, and Expert?

The Essentials Course ($49/month) is 52 lessons covering all the fundamentals in this guide — perfect for tradies starting out or fixing HiPages economics. The Deluxe Course ($89/month) adds 50+ advanced lessons including paid advertising, advanced SEO, and conversion optimisation — better for tradies wanting to scale beyond a single van. The Expert Course ($189/month) is the full digital marketing masterclass with 150+ lessons. For most HiPages tradies, the Essentials Course is the right starting point. Compare all options →

Want to learn more first?

· Calculate your real HiPages cost per booked job (free interactive tool)
· Is HiPages worth it for tradies in 2026? (the maths-driven answer)
· How to win more jobs on HiPages (the seven fundamentals in detail)
· Digital marketing for Australian tradies (the five-channel framework)
· Read Newton's full case study